Resume

Why I can do what I do.

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Photo from Hamilton

Morrison Center for the Performing Arts - Student Marketing Assistant

September 2026 - Present

Designed and sent targeted promotional email campaigns, tracking open and click-through rates to drive engagement.
Authored compelling, on-brand copy across email newsletters, event announcements, and marketing channels.
Created visual assets—including email headers, digital flyers, and social graphics—using Canva and Adobe Creative Suite.
Managed and segmented subscriber lists to deliver tailored messaging across key audience demographics.
Built and executed multi-channel promotional outreach to boost campaign visibility and participation.
Maintained brand guidelines across all visual design elements and copy tone.
Analyzed campaign performance metrics to optimize subject lines, send times, and content layouts.

Photo from Fall 2025 Semester

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BLUE HOUSE AGENCY - AGENCY DIRECTOR

August 2026 - Present

Led agency operations, account teams, and client relations to ensure on-time, high-quality PR and marketing deliverables.
Directed end-to-end media strategies, social media campaigns, and brand messaging across multiple client accounts.
Oversee recruitment, onboarding, and talent development to build and retain a high-performing student agency team.
Managed client communication, pitch decks, and campaign reporting to align team execution with strategic goals.
Evaluated campaign analytics and engagement performance to refine outreach tactics and maximize ROI.

Assistant Firm Director: January to May 2026

Account Coordinator: January to December 2025

Photo from Voter Registration Drive

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babe vote - director of communications + board member

April 2026 - Present

Spearheaded integrated strategic communications campaigns to expand youth voter engagement and organization visibility.
Designed eye-catching promotional graphics and digital media for cross-platform awareness initiatives.
Directed photography and visual content creation to document live events and highlight community impact.
Organized and executed campus and community events, driving participant turnout and voter mobilization.
Authored and managed email marketing newsletters, optimizing open and click-through rates across subscriber segments.
Wrote, edited, and managed blog content to inform supporters and elevate key political communication efforts.
Coordinated multi-channel messaging strategies across social, digital, and editorial platforms to boost recruitment.

Communications Associate: June 2025 to April 2026

Photo of Beta Sigma Executive Team.

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Alpha omicron pi - new member educator

October 2024 - May 2025

Planned and executed Bid Day events, managing logistics, budgeting, and programming to welcome new members.
Developed and delivered educational modules to guide new members through organizational history, values, and leadership expectations.
Implemented targeted member engagement strategies to boost new member retention and foster community integration.
Facilitated weekly workshop sessions, creating an inclusive and supportive environment for onboarding.
Served as the primary liaison between executive leadership and new members to ensure clear communication and support.
Coordinated mentorship and buddy pairings to build strong peer connections and improve active involvement.
Tracked new member attendance, academic progress, and chapter participation to identify and support at-risk members.

Photo from CHAARG Workout

CHAARG - Social Media manager

January - March 2025

Developed and executed engaging social media strategies to promote events, initiatives, and community engagement.
Managed day-to-day posting across platforms, ensuring content aligned with brand voice and core values.
Collaborated with chapter leadership to produce content highlighting fitness, wellness, and community empowerment.
Tracked and analyzed social media metrics to optimize reach and audience engagement.
Created multimedia content (graphics, videos, stories) to elevate campaign visibility and drive event attendance.

General Member: September 2024 to March 2025

Photo of Bright Star Technical Team.

Mountain view DRAMA CLUB - social media manager

August 2022 - May 2024

Planned and executed Bid Day events, managing logistics, budgeting, and programming to welcome new members.
Developed and delivered educational modules to guide new members through organizational history, values, and leadership expectations.
Implemented targeted member engagement strategies to boost new member retention and foster community integration.
Facilitated weekly workshop sessions, creating an inclusive and supportive environment for onboarding.
Served as the primary liaison between executive leadership and new members to ensure clear communication and support.
Coordinated mentorship and buddy pairings to build strong peer connections and improve active involvement.
Tracked new member attendance, academic progress, and chapter participation to identify and support at-risk members.

Club President: August 2023 to May 2024

Stage Manager: Bright Star (Musical), Clue (Stage Play)

SKIlls + certificates

Certificates

HubSpot - Content Marketing
HubSpot - Social Media Marketing

Hard Skills

Design & Asset Creation: Graphic Design, visual content creation, creating digital flyers, email headers, and social graphics.
Software & Digital Tools: Canva, Adobe Creative Suite (including Premiere Pro), Affinity, DaVinci Resolve, Meta Ad Manager, and Microsoft Suite.
Email Marketing & Management: Campaign strategy, email copywriting, subscriber list segmentation, performance tracking, and analytics (open and click-through rates).
Content Strategy & Writing: Copywriting, blog writing, feature writing, social media content creation, and messaging alignment across multi-channel platforms.
Analytics & Performance Tracking: Campaign analytics, performance metrics evaluation, and social media tracking.
Production & Technical Operations: Photography, stage management, and technical/event logistics execution.

Soft Skills

Leadership & Team Management: Overseeing agency operations, leading account and student teams, recruiting, onboarding, and mentoring.
Strategic Communication & Media Planning: Executing end-to-end media strategies, managing public relations outreach, and maintaining brand identity/voice.
Event Planning & Coordination: Organizing campus and community mobilization events, Bid Day planning, and workshop facilitation.
Client & Stakeholder Communication: Managing client relations, delivering pitch decks, presenting campaign reports, and serving as an organizational liaison.
Instruction & Onboarding: Designing and delivering educational/training modules, workshop facilitation, and peer mentorship.

Want to get in contact?

Here's where you can reach me.

Email | thesophialee2006@gmail.com

Phone | 208-972-4852

LinkedIn | Click here

Instagram | @sophiaisabellle

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