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For Andy Hawes' campaign, I freelanced digital media work. Social media strategy, graphic design, video editing and on-camera coaching.
Overall Goal
Overall Goal
Increase of voter turnout, community engagement, and awareness.
So... What Did I Do?
So... What Did I Do?
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
Voter Outreach & Campaign Growth: Developed and executed digital campaign strategy to increase candidate visibility, drive voter turnout, and boost community engagement across target demographics.
Content Scheduling & Brand Consistency: Managed steady content rollouts across platforms to maintain campaign momentum and keep messaging aligned throughout the election cycle.
Audience & Performance Analytics: Tracked post performance and digital engagement to refine posting times, messaging, and overall campaign reach.
GRAPHIC DESIGN & VISUAL MEDIA
GRAPHIC DESIGN & VISUAL MEDIA
Campaign Asset Creation: Designed original digital assets, social media templates, and promotional graphics tailored to campaign branding.
Multichannel Visual Communication: Produced eye-catching visual content optimized for cross-platform sharing to maximize audience retention.
EFD823C3-CA6D-455D-B810-4EB9FE856CB2.mp4VIDEO EDITING & ON-CAMERA COACHING
VIDEO EDITING & ON-CAMERA COACHING
Video Editing & Post-Production: Cut, structured, and edited short-form digital video clips, reels, and announcements for campaign channels.
On-Camera Talent Coaching: Provided direct on-camera coaching to improve candidate delivery, tone, and confidence for digital media appearances.
What WAS THE OUTCOME?
What WAS THE OUTCOME?
Andy won! Just 3.9% of registered voters participated in the election. Andy Hawes received 2,430 votes, or 50.93%, to opponent Kirt Naylor’s 2,341 votes, or 49.07%.
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