Embedded Files
As Assistant Firm Director at Blue House Agency, I led a full scale event - from conception to launch. My team scaled the event 33% more from the previous year. Alongside the event, we constructed a comprehensive marketing plan, recruitment strategy, and more.
Overall Goal
Overall Goal
Increase of brand awareness, community engagement, and member recruitment + retainment.
So... What Did I Do?
So... What Did I Do?
Strategic Campaign & Event Management
Strategic Campaign & Event Management
Planned and Executed Full-Scale Media Career Fair: Coordinated venue reservations, equipment, catering, budget management ($1,750+ budget), and event logistics for the Media Career & Networking Fair.
Business Outreach & Talent Pipeline Development: Directly prospected and secured participation from 19 local Boise media organizations and businesses.
Faculty & Student Engagement: Partnered with communication department faculty to integrate event participation into course schedules, targeting 250+ student attendees.
Media & Public Relations Outreach: Developed media kits and directly pitched local news outlets to secure local broadcast media coverage for the event.
Digital Strategy & Content Creation
Digital Strategy & Content Creation
Social Media Growth: Managed ongoing social strategy (Instagram), scheduling 2+ weekly posts and driving a 10% target growth in organic follower growth across agency and department channels.
Brand Strategy & Account Optimization: Reorganized agency social media presence by introducing custom FAQ Instagram Highlights, humanized behind-the-scenes content, and strategic brand messaging ("A Place to Create" / "Internship Experience with Class Credit").
Integrated Marketing Communications (IMC): Designed and produced promotional assets, including digital teasers, event media guides, digital invitations, and printed campus signage with dynamic QR codes.
Agency Operations & Recruitment
Agency Operations & Recruitment
Student Recruitment & Retention Campaigns: Led agency recruitment initiatives that successfully grew student enrollment by 5 new team members and achieved a 75% member retention rate semester-over-semester.
Targeted Outreach Strategy: Facilitated live classroom presentations, hosted campus tabling events (e.g., DiscoverBoiseState), and designed branded merchandise to boost agency visibility.
What is blue house?
What is blue house?
Blue House Agency is Boise State's student-led pr agency on campus. It also serves as the university's PRSSA (Public Relations Student Society of America) chapter.
From the 2025 Archives...
From the 2025 Archives...
Page updated
Google Sites
Report abuse